For those that don’t know me, my name is Kenny. My business is called This & That Media, I help businesses of any size create, share and connect their story in the community through video, photos and design.
Now, how did I get here? (My Hero’s Journey)
Since I was young, I have had an innate skill in connecting and communicating with people in any setting.
One of the formats renowned for storytelling and connection that I was fond of most was video. In fact the first job I had, with the help of my Dad, I recorded and edited my younger brother’s whole football season into a film and sold it to the parents to look back on.
Thanks again to my Dad, once I graduated high-school, he advised me to pursuit something that I was passionate about. Which I am extremely grateful for.
So I decided to study film and screen media production down at Griffith Film school in Brisbane.
Trials & Tribulations
With no real clear job pathway in the film industry, during the 3 years study I trialled many industries within the screen media including film, sports broadcasting and NEWS with a hope of realising what I wanted to do in the industry by the time it came to graduating.
I enjoyed success in all of those industries and was offered full-time work in three regional markets as a cameraman for WIN news. Though it didn’t light me up like I had hoped it would.
At the same time I had done a couple of videos for business owners I knew and the response I received from them gave me a sense that I could provide real value doing that for other businesses too.
So I decided to turn down the full-time work in a pursuit of starting my own business through sharing stories that I wanted to see in the community – I graduated in 2018 and haven’t looked back since.
I am constantly learning and growing and have served businesses in multiple industries and sizes. This year has seen growth into other creative industries too with the help of our amazing contractors.
Enabling us to better help our customers get clear on their story and utilise the powerful tools we provide to communicate it and connect with their community.
I operate by five main principles personally and with my work…
Our work is meaningful and the relationships we have with our customers should be as well. Nothing of significance can be done alone either and requires relationships to be formed internally and externally. So before we move forward with any project we need to know that we can get along with the people involved. That there can be mutual transparency and respect for each other in alignment with the goal at hand.
Ideas are the seeds for creativity. Creativity is what we help our customers with. Without ideas we’d be useless. Some ideas we or our customers have are less refined than others, and rather than “jumping off and making the parachute on the way down” we take the time to nurture ideas and their purpose relative to the task at hand. Then we can have peace of mind that our “parachute” won’t fail or have any major complications along the way.
We want to make creativity a simple process for businesses to achieve because creativity is how you solve the most complex problems. In business and life. Creative tasks can become messy and complicated so we have process systems in place to ensure our customers are comfortable and at ease throughout the project. We don’t want to be unclear on anything so we have references for our customers that detail what is being produced and the timelines of the project as well to make sure we stay on budget too.
We want to exceed our customers expectations in every project and be proud as well as satisfied of what we produce ourselves. We reflect with the help of feedback from our customers and discussions internally to understand what worked, what didn’t and how we can improve moving forward to keep raising the bar and continually growing.
Our work is about capturing and sharing the real you. We aren’t here to create anything that is going to be misleading. We want to work with people who are going to make a genuine marketing effort with their business and not try pull one over potential customers. Businesses that have clearly defined values and stick to them in their work (authenticity) tend to have more success connecting with customers.